Marketing Toolkit Exhibitors

Marketing Toolkit

Tools for Success

We have created a Marketing Toolkit to help you promote your presence at this year’s show. All of the images are provided by Market Maker Events, and you are free to edit and use the images as needed. If you would like Market Maker Events to set these up for you, please fill out our Marketing Toolkit Assistance Form or contact Sammie Baker.

We encourage you to promote your participation in the Southeast Flooring Market in as many ways as possible to improve attendance to your booth or to promote your presentation. Remember: 80-90% of attendees respond to past surveys that they came to market because they were invited by an exhibitor.  

WHAT’S INCLUDED IN THE TOOLKIT?

  • Customizable Landing Page, email template and banner images from FEATHR
  • 2 different types of logos (with and without dates and location)
  • 2 different sizes of banners (300×250 & 600×150)
  • 2 types of email signatures
  • 5 types of social media posts in 4 sizes (for Facebook, Linkedin, Instagram, and Twitter)

Twitter Example

Facebook Example

FEATHR is digital marketing program offered to all exhibitors at the SE Flooring Market.  Exhibitors have free access to the customizable landing page, email template, and social media/banner images.

 

How This Works: Exhibitors will receive a template for creating their customizable landing page, where they can upload a description of their event, company logo, & other show information.  When you’re ready to send to your customers, you upload your email list* and hit send. Your customers will then receive a personalized invitation to market.  Exhibitors will also receive a similarly designed banner for posting on their website or social media.

*LISTS PRIVATE BETWEEN YOU AND FEATHR. SHOW MANAGEMENT HAS NO ACCESS TO YOUR LISTS

Feathr Landing Page Example

Benefits: Feathr is a great tool for promoting your event to customers. We have found 80% of buyers come to trade shows because their supplier personally invited them to attend. Not only does Feathr help with marketing tools, but also digital tracking. Exhibitors can track how their customers are interacting with their emails & landing page (email opens, website clicks, etc.)

Read More About Feathr

WHERE DO WE USE THE IMAGES:

  • In your email signature.
  • In promotional emails to your own distribution list.
  • On your company website.
  • On printed flyers or postcards.
  • On social media* platforms.
*When you post on social media, please be sure to tag us and/or use our OFFICIAL EVENT HASHTAG – #SEFM #FLOORINGMARKETS – so that we can find your posts!

Need Any Assistance? Contact Sammie Baker. Please specify which items in the toolkit you would like help with.

DOWNLOAD FULL MARKETING TOOLKIT HERE

MARKETING TOOLKIT FILE TYPES & DOWNLOADS

CLICK ON THE BUTTONS BELOW TO DOWNLOAD .ZIP FILES CONTAINING FILES OF THAT FILE TYPE.

Raster files (.JPG) suitable for digital applications – i.e., email, websites, and social media.

SEFM LOGOS SEFM BANNERS   SOCIAL MEDIA GRAPHICS


Vector files (.AI & PDF) that you can edit and use for print applications – e.g., flyers and postcards. NOTE: The file sizes were so large for these 3 file types that we had to separate them out into 2 separate downloads each.

Expert Advice & Inspiration

Before you start to download files from our Marketing Toolkit…

Who couldn’t use a little advice on how to have a better show? Below are links to articles (listed in no particular order) that we have found to be helpful for past Exhibitors. Go forth and prosper!

 

Need any assistance setting up these tools? No problem. Contact Sammie Baker or fill out our Marketing Assistance Form