The SEFM LIVE! stage gives attendees a brand new market experience with live product demonstrations and discussions about new industry trends. In a hands on, live stage format, LIVE! is designed to give attendees the opportunity to:
-
- LEARN about new products
- INNOVATE their businesses
- VISUALIZE new design options and trends
- EXPERIENCE new techniques that save time and money
In this open platform setting, buyers and exhibitors from across the region can discuss the latest product innovations and industry trends! Make sure you add the schedule below to your market itinerary this January!
THANK YOU TO THESE AWESOME EXHIBITORS FOR TAKING AN ACTIVE ROLE IN OUR LIVE! STAGE!
LIVE! Stage Presentation Schedule:
Day One- January 8
| Time |
Company |
Title |
Presenter |
Description |
| 11:30 am-Noon |
 |
Installing Herringbone Pattern of EF Using Glue-Assist |
| George Chagnon-Powernail Co.’s Eastern Territory Manager; Installer – Tyler Powell, Business Manager/Technical Rep |
|
As flooring trends evolve, so must our installation methods. Join Powernail Company for a demonstration on how best to install today’s wide-plank, engineered flooring in a herringbone pattern. This demo will focus on how to combine the speed of a Nail-Down installation with the strength and flexibility of a modern adhesive. We hope to see you there! |
| 1:00-1:30 pm |
 |
Moulding Installation |
| Tina Emery, National Sales Manager |
|
Versatrim’s innovative approach to molding solutions and the ability to coordinate with most of the top flooring colors has guided the company to the forefront as a leading manufacturer of floor moldings. Versatrim transitions provide coverage for nearly any flooring thickness. |
| 2:00-2:30 pm |
 |
Top Color & Style Trends |
| Emily Holle – MSI Director of Trend & Design |
|
Director of Trend & Design for MSI, Emily Holle travels the globe tracking trends spotting the latest and greatest in hard surface materials. Emily has a unique ability to translate high design into products that are sellable and in high demand. She is able to articulate to clients what the go-to items are for their showrooms, making them best in class from a product perspective. |
| 3:00-3:30 pm |
 |
Managing Concrete Moisture with Floorcovering |
| Mike Glass & Brian Levering, MAPEI GA / SC representatives |
|
| With over $1 billion dollars in flooring damages each year from moisture, the need to manage moisture vapor is critical in today’s industry. This brief presentation will equip you to better understand the cause and the cure for moisture while providing affordable solutions to your customers. |
|
| 4:00-4:30 pm |
 |
Flooring Installation |
| Dan Davis, Bryan Day & Tristan Schoeneweiss, Regional Business Managers
|
|
| Schönox, HPS North America provides solutions to challenging subfloor issues with a full line of primers, floor leveling compounds, repair and moisture products, and adhesives. |
|
Day 2- January 9
| Time |
Company |
Title |
Presenter |
Description |
| 11:30 am-Noon |
 |
Plank Replacement Demo |
Tim McAdoo – JJ Haines Technical and Installation Trainer |
Learn how to replace a plank in a floating floor in the most efficient and professional manner. Get educated on tips to make an oops into profit. Today’s faster growing categories also need repairs, be knowledgeable and profitable while providing the highest level of service. This 30 minute presentation will change the way you view damaged boards and plank replacements. |
| 1:00-1:30 pm |
|
Installing Herringbone Pattern of EF Using Glue-Assist |
| George Chagnon-Powernail Co.’s Eastern Territory Manager; Installer – Tyler Powell, Business Manager/Technical Rep |
|
| As flooring trends evolve, so must our installation methods. Join Powernail Company for a demonstration on how best to install today’s wide-plank, engineered flooring in a herringbone pattern. This demo will focus on how to combine the speed of a Nail-Down installation with the strength and flexibility of a modern adhesive. We hope to see you there! |
|
| 2:00-2:30 pm |
|
Top Color & Style Trends |
| Emily Holle – MSI Director of Trend & Design |
|
| Director of Trend & Design for MSI, Emily Holle travels the globe tracking trends spotting the latest and greatest in hard surface materials. Emily has a unique ability to translate high design into products that are saleable and in high demand. She is able to articulate to clients what the go-to items are for their showrooms, making them best in class from a product perspective. |
|
| 3:00-3:30 pm |
|
Flooring Installation |
Nick Brown-Beauflor VP Sales |
Two of the industry’s most innovative vinyl products. Pure Rigid Core LVT with 360° locking system opens design capability and BlackTex Luxury Vinyl from a roll that features a textile back and can be loose laid up to 500 sf over single layer construction. |
